vox not

vox

So vox is closing down as of 30 September 2010. I’m sad but sadly indifferent. I can’t remember the last time I logged into my account. Oh, it’s a nice idea and elegantly designed as usual by six apart, but as Sarah Lacey pointed out, they are too diverse without one strong brand image:

They were essentially a software-as-a-service company for media with MovableType, a Web publishing tool with TypePad and a consumer Web 2.0 play for teens with LiveJournal and for adults with Vox.

I hope it’s just grammar to use past tense because I still think SA is a good company. Not great, and certainly hasn’t lived up to its potential. I’m not just saying it because I have a certain dependency on them — the entire website is built on MT. I stayed with them even though they were being overtaken by WordPress, and to use a cliché, je ne regrette rien.