#66 new whisky dalmore 18

dalmore18

Tasks #64-68 of 101 in 1001 is to try 5 whiskies. This is #3 of 5.

Next in the highland/speyside rotation is the bottle of The Dalmore 18 I bought at DXB last year. It was on special offer, and I couldn’t help remembering that Dalmore boasts the most expensive whisky in the world, a very limited (12 bottles total) edition of the 1962 sold at Chiangi airport for US$250,000. My flawed theory was, if they can sell the world’s most expensive whisky, their other offerings must be good, right?

Well, not so much. I found the 18 to be flat and abrupt with barely any finish. It’s smooth enough, I must say. Some notes of bitter chocolate or bitter something. The first few sips were disappointing, then I got used to it and was prepared for the lack of finish. Not quite sure why it gets such good reviews, may be it’s my palette.

It costs around the same as Macallan 18 and even though I’ve pretty much gone off Macallan, I think the Dalmore compares poorly with Macallan and other high street 18s. The problem with Dalmore is that they’re trying too hard to market themselves as a premium brand, with a distinctive bottle, stag logo that screams county squire, and gimmicky £1 million pricetags.

Yes, there are people with more money than taste who will throw money at something very expensive because it is expensive. But to make it as a premium brand, the product itself has to be of sufficiently high quality consistently. In the crowded 18yr category, I’ll take Highland Park 18 any day, or Bunnahabein 18 (£70 at TWE, a bargain) or the stunning Yamazaki 18 (a bit higher in the price bracket, but I can get it when I travel to Japan). I think I should have saved my money or gone for the 12 or 15 if I wanted to try Dalmore. Mr Murray gives the Dalmore 18 a disappointing 76.5 points and I think it’s about right. Nice bottle design though.