According to a Copenhagen-based brewery, drinking their problem solver beer will help, well, solve creative problems. Apparently an alcohol level of 0.075% is just the right amount to get the creative juices flowing. As the independent helpfully explained,
it is thought to come with a feeling of relaxation that stops you from being ‘too-focused’, but is not drunk enough that your verbal and cerebral ability will be impaired
The 7.5% IPA comes in a 750ml bottle that has a printed scale to indicate exactly how much to drink to get to that sweet spot, depending on gender and weight.
Of course it’s clever marketing, it’s a campaign from agency CP+B Copenhagen.
Now forgive me while I go drink some beer and churn out the Next Great Novel.