Christmas ads

I just spent an hour or so voluntarily making myself cry (or weep silently) over a few ads. Of course they are heart-wrenching, they are the British Christmas ads, which are like the superbowl equivalent.

Top of the class is, as always, John Lewis. This year’s Monty the Penguin. John Lewis never, ever fails the GBP (great british public), they are as dependable as, well, John Lewis. Three tissues. (John Lewis is a well-respected, well-loved employee-owned department store. If I need something for the kitchen, or linens, or electronics, I will go to John Lewis first.)

Second is the gingerbread stall, a story of overcoming shyness, from Waitrose. One tissue, I think. BTW, Waitrose is a part of the John Lewis Group.

The Tesco, Boots and Mulberry ones are good too. I tried to like the Sainsbury’s one about the famous WW1 football match, but felt my emotions were too manipulated. Check out the rest at mashable.

Well, Happy Christmas anyway. I always say Happy Christmas rather tha Happy Holidays / Hannukah / Solstice / [other festive occasion in December]. Christmas is Christmas. It’s a time for families, food, presents, reflection and rest. The guardian had an article about new arrivals’ first Christmas in the UK and one of the interviewees, an Indonesian, said,

although I am a Muslim, I celebrate Christmas because it’s an important part of British culture and I feel it is respectful

Embrace the occasion. Forget unnecessary political correctness.