coke plus

cokeplusjapan

Coke launched coke plus a few months ago in japan, a zero calorie coke with

five grams of indigestible dextrin – a source of dietary fiber

I saw it in Japan; it’s being marketed towards the over-40s with the emphasis on health and was approved as Food of Specified Health Use (FOSHU). I just got a bottle from the small supermarket. It’s about 50% more expensive than the other cokes, possibly because it’s an import. In terms of taste, cnn says it

is like drinking an ultra-sweet cola-flavored jelly with a heavy dose of faux citrus and a biting carbonation

I don’t think it’s that bad. It’s somewhere between diet coke and coke zero in terms of fizziness and citrusness. I’ve cut down a lot on coke the past couple of years; if there’s a slight chance that it may have some health benefit, I won’t mind switching to coke plus. Until it’s more widely distributed, the higher price point is a good incentive to continue to limit consumption to the current average of one a week.