Less than an hour to go till november, and since I was out at dinner and just got home, I’m not in sleeping mode yet. May be I’ll stay up till midnight and make a start on nano.
I was reading an article on fastcompany about the non-profit Charity:Water that successfully raised US$260 million since 2006 using storytelling techniques. There are 2 charitable causes close to my heart. One is clean water in developing countries, I support folia water’s low cost paper water filter that provides one week of safe water for only 50 cents. The other is the star foundation that specialises in giving people with disabilities real life opportunities, like their award-winning restaurant where people with disabilities are chefs and wait staff.
Anyway, back to Charity:Water, their emphasis on storytelling seems fitting for the day before nano. They shared their 5 key lessons for success and I think it applies to fiction storytelling too
- good stories have more faces than facts — a non-profit may tell the story of how they helped one specific person or family, which will resonate with potential donors; in writing, strong, believable and relevant characters are essential to the success of a story
- good stores spark memories — non-profits try to make connections between donors and recipients; in writing locations, events, and personalities are useful tools to draw the reader in
- good stories combine head and heart — Charity:Water publishes success stories, like how clean water in Nepal reduced diahorrea cases from 6433 to 182 in four years; in writing I think the technique is show vs tell and using narration vs dialogue
- good stories give context — here’s where good research and a rich backstory comes in
- good stories empower people to take action — I guess this is more important with a non-profit than writing a book, but there is a similar idea, a good story will inspire readers no matter it is to support the author or make changes in their own lives